If you’re using 10DLC (10-digit long code) to send SMS or MMS messages for your business, you probably know it’s a great way to communicate with your customers. But the registration process can be tricky, and there are a few common issues that can pop up along the way. Let’s take a closer look at these issues and how you can avoid them.
Top SMS Registry Tactics
Incorrect or Incomplete Information
The Problem: One of the biggest hurdles is providing incomplete or inaccurate information during registration. Carriers need specific details like your business’s purpose for messaging, the type of messages you’re sending, and your expected message volume.
The Solution: Double-check that all the required fields are filled out thoroughly and accurately. Be sure to include your company information, the details of your campaign, and a clear description of your messaging use case.
Delayed or Denied Registration
The Problem: If your submitted information is unclear or inconsistent, it might cause delays or even rejection of your registration. This could halt your ability to send messages through 10DLC.
The Solution: Carefully review your registration details and correct any discrepancies. If you’re unsure, don’t hesitate to reach out to your service provider for clarification.
Use Case Issues
The Problem: The use case—what your messages are for (customer support, marketing, appointment reminders, etc.)—needs to be properly categorized. If it doesn’t match carrier guidelines, your registration might be rejected.
The Solution: Make sure your use case is compliant with carrier requirements. For instance, marketing messages may need special registration, while customer support messages are usually more straightforward.
High Volume Messaging
The Problem: If you’re sending a large volume of messages, carriers might place restrictions or ask for more documentation, causing approval delays.
The Solution: For high-volume campaigns, be prepared to provide documentation on the expected message traffic, frequency, and opt-in/opt-out procedures to show you’re in compliance.
Incorrect Brand or Campaign Name
The Problem: If your brand or campaign name doesn’t align with your business identity or is vague, registration issues may arise.
The Solution: Ensure that the brand name you provide is consistent with your business or messaging campaign. Avoid using generic names that could cause confusion.
Failure to Meet Carrier Compliance
The Problem: Each carrier has specific rules for 10DLC messaging, like opt-in/opt-out requirements, content guidelines, and frequency limits. Failing to meet these can lead to rejection.
The Solution: Familiarize yourself with the carrier’s rules and make adjustments to your messaging practices as needed. Be sure to include clear opt-in/opt-out instructions for recipients.
Not Registering Before Sending Messages
The Problem: Sending messages before your campaign is registered can result in penalties, message filtering, or delivery failures.
The Solution: Always ensure your campaign is registered and approved before sending out any messages. This process can take several days, so plan ahead!
Inaccurate or Missing Consent Records
The Problem: If your recipient consent (opt-in) is not properly documented or the opt-out process isn’t clear, registration could be flagged or denied.
The Solution: Keep detailed records of opt-ins and make sure your opt-out mechanism is easy for recipients to follow.
Non-Compliance with SMS Spam Rules
The Problem: Violating SMS spam regulations—like sending unsolicited messages—can lead to registration issues and penalties.
The Solution: Stick to the SMS spam rules, sending messages only to people who have opted in. Always include a clear and simple opt-out method.
No Valid Use Case for Political Messaging
The Problem: If your campaign involves political messaging, be aware that carriers often have extra restrictions or require special registration. Your campaign may face additional scrutiny or could be disallowed entirely.
The Solution: Ensure your political messaging complies with specific carrier rules, or consider using a different method for your campaign.
In summary, registering for a 10DLC campaign requires careful attention to detail. By following the carrier guidelines, providing accurate information, and ensuring compliance, you can avoid common pitfalls and get your campaign up and running smoothly.
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